Cost of Distribution
A successful mutual fund distribution strategy requires a solid competitive philosophy, process, and expertise as well as consistent performance and excellent client service. It also requires investment managers who thoughtfully plan and invest in a scalable sales and marketing strategy. Distribution has a variety of associated costs. The amount of associated costs is dependent on…
Read MorePositioning for Growth
Northern Lights Distributors, LLC (NLD) believes successful marketing strategies require a thorough self-assessment during the distribution planning phase. During strategy planning, investment advisors should seek to understand how to access their desired target client with focus on product placement requirements and expected activity. Gaining such understanding will help determine the best course of action to…
Read MoreTarget Market and You
Northern Lights Distributors, LLC (NLD) believes all impactful distribution plans begin with a target market assessment, to gather information about the wants and needs of its potential clients. Market research will enable a business to learn and identify who, among its potential clients, may access their investment strategies. This learning curve will allow investment managers…
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