Northern Lights Distributors, LLC (“NLD”) has rolled out a redesigned website ( as part of its ongoing effort to help investment advisors navigate the distribution universe.

“Heightening the visibility of our clients with solutions that facilitate scalable growth is a key part of our strategic plan,” said Brian Nielsen, Chief Executive Officer of Northern Lights Distributors. “Redesigning our website is just one component of this initiative—we will continue to provide interactive tools and informative content to assist advisors in navigating the distribution universe.”

The enhanced website provides, among other features, detailed explanations of the four cornerstones of distribution addressed by NLD in customized fund distribution plans—Competitive Edge, Marketing Resources, Distribution Planning and Partner Development. All advisors, regardless of whether or not they have retained NLD, can use this section of the website to learn better methods for identifying and engaging target investors and strategic partners, and also to find ways to improve weaknesses in their funds’ distribution plans.

“Distribution is much more complex than it appears, as intermediary platform providers have distinct requirements for marketing and sponsorship processes,” said Alma Piscitello, Senior Vice President and Head of Strategic Relationships at Northern Lights Distributors. “We remain committed to educating advisors about distribution processes and channels, and guiding them on how to effectively discern and engage with partners that can help their funds grow.”

To read the entire release,  click here.